His new video released 3 weeks ago. great message,melody.
enjoy NZ music month.
From the San Francisco Chronicle is this amazing video, Typecaster for life, about Lewis Mitchell of Arion Press where they still print books the old fashioned way. Using Monotype casting machines that he has been maintaining for 62 years he has lost count of the number of books he has printed.
Great quote from Mitchell “My dad taught me from square one if you going to do something, you’re going to do it right or you don’t do it.”
Beautiful yet unusual. Looks like a Mondrian painting.
Old video – but as we are celebrating NZ music month. Thought i would through this up.
I was privileged to have an actual sit down with a new business owner whose been in business for about 10 weeks or so and has spent approx 2 years perfecting his energy bar recipe . (Pretty exciting I reckon). So anyway, his name is Richard King, a family man but first and foremost a New Zealand Business owner. (He’s pretty awesome guy – down to earth too.)
We met in this little cafe called Quay street Cafe, just near the viaduct to discuss and interview him about his new business and to get the low down on his brand Moonbar – it’s a new energy bar brand that’s hit the Auckland (and one day the rest of NZ and perhaps the world) to fill a niche market that was seriously lacking in natural goodness with none of those added fillers and was completely gluten free.- and i tell you they are absolutely scrumptious so yummy in fact i will definitely be buying some in the near future.
So without further ado. Here is the interview :
Sophie: Who are you? Tell us a little about yourself and what you do?
Richard: I am first and foremost a husband, and a father to a 9 month old baby girl and a New Zealander who’s endeavoring to create a stand out brand.
I was actually born in Wellington and yea the weather always seems to be clement when I go there. I spent my formative years in the south island – 8 years in Dunedin and another 8 years in Invercargill and then I went to Christchurch to study at Canterbury University (majoring in history)then went down to Queenstown and worked on a mountain as a ski instructor at The Remarkable s and Cornet peak for 2-3 years,then came up to Auckland.
Sophie: What inspired you to get into the energy bar business?
Richard: Look, I just worked in the CBD (Auckland city) I became frustrated with what was available to snack on and I thought there was a gap in the market – I believe there is a gap in the market and I believed I could create something that was better than the status quo.
Sophie: How did Moon bar get its name?
Richard: That’s the mystery. Sophie, – It’s hard to explain and understand — the moon…….., leave a sense of mystery —–
Really happy with the name – having a lot of fun and creativity with space symbolism. But that’s not how the name came about. So… (laughs)
Sophie : What was the initial process for creating your branding for Moon bar?
Richard: I had Brain storm with a good friend, who has experience with developing a brand-then from there we approached a designer and talked through the name and form we wanted to take.
Sophie: Who was your designer? What was the brief you gave them to create this brand?
Richard : Rachel Doughty, her company is called One design - I think from my understanding it was a collaborative process with her and her team – I gave them a brief and the name I wanted it to have retro feel, wanted it to appear classic and iconic. Think it’s important thing quite initially and see what the designer came up with. There were no constraints – it was like hey “Go loose– here are some images. But keep it retro, late 60’s 70’s feel.
Sophie: What do you think your brand says about your company? And why?
Richard: That’s a difficult questions Sophie – I think it’s all in the packaging – it’s a premium food product its unique looks good, tastes good and is good for you.
Who would your Target audience be?
Richard: 18 – 50+ years intelligent discerning consumers who give thought to what they are eating; this is a well-balanced energy bar.
Just on a tangent.
The packaging has be designed as such to offset the wrapper I don’t know if you have noticed it, it offsets the wrapper and the foil compliments it with the thick brown card carton ( Sophie: which I note folds into a Point of sale container box and the bars sit nicely for customers to pick up.) – One design has done an amazing job in making it fit with the brand also.
‘Product integrity is understated’
Sophie : What would you say to someone who just starting their own business?
Richard: It’s a hard question since I’m literally just starting out myself I would say perseverance is a prerequisite to nurture there is always a way forward and I’m continually to do so.- only grow through suffering (laughs)
Sophie: Where can people buy your product?
Richard:Wow- where to buy
But essentially it is in the Auckland CBD.
4 Viaduct Harbour Avenue
Brioche Cafe Lumley Centre
88 Shortland St
186 Victoria Street West (Les Mills World of Fitness)
146 Karangahape Road
Sophie: Among others i.e Eden Terrace,Grafton, Grey Lynn all the way through to Westmere
- See his website for more details as the where you can get your hands on them
Sophie: How do we follow you?
Or his Website: http://www.moonbar.info/home
Sophie: No twitter yet. But Richard will get one soon. But for now just like his page.
Special thanks to Richard for letting me interview you and take photos of your products
It was an amazing experience. .Thank you
If you want to meet Richard King and try his products!
MOON BAR is having tasting encounter. Going down between 1100-1500 hours.
Saturday 4 May 2013 @ Farro Fresh,
80 Lunn Avenue, Mt Wellington, Auckland, New Zealand.
Feature picture on website – Herald Dean Purcell.
Rest of pictures – Sophie Maidment (myself)
Location: Britomart – With permission from Cooper and Company.
Transcribed as close as possible to the real recording i took other than that straight from the horse’s mouth so to speak.
Hi all. Its Saturday here, Have a little bit of a surprise for you today- First ever Fashion Design post ever!!
So, Introducing to you today is my fellow Fashion Designer friend- Marc Jun
He is currently finishing up his study in this area at Otago Polytechnic ( in the South Island of New Zealand.)
All his Work is for Sale – I believe me made a number of each – some have sold already.
His inspiration behind his Fashion work – Written By MarcMarc:-
I was inspired by the ideas of the Bauhaus designers that extensively used a combination of primary colours and geometric shapes. Blue and square forms have captured my imagination for this garment. Also combined with the layering of Yohji Yamamoto’s work particularly the layered tailored garments. These influences were used to create a cleaver and unique way of emotionally connecting to people through colour and form.
Found this, yesterday actually. Music is truly inspiring.
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